Aalto Colour is a boutique company which creates bespoke, fully pigmented paint. It sells in depth, enduring colour to people who care about light.
An Internet presence was crucial to promote Aalto’s core niche in Heritage colour and specialized palettes. An Aalto colour is truly distinguishable, the intensities and hues of each colour shift with the changing light of the day. While it is not possible to capture this quality on a digital screen, the colours were each scanned and matched as closely as technology would allow.
Core to the site are the online colour palettes. Site visitors can collect digital colour samples and create swatches ("My Colourbook") which can then be sent to a friend, designer or client for example, or sent directly to Aalto. In addition, designers are able to order colour brushouts from their colourbooks and agents can order Aalto supplies.