In 2010 Auckland Writers & Readers Festival reaches its tenth birthday and is firmly established as a highlight of Auckland City's cultural calendar. Formerly held biannually, it is now a popular annual event.
This is the sixth Festival website developed by McGovern. The site markets the Festival, events and authors to the Festival audience. The core is the online calendar tool which links to event detail pages filtered by date and event type. Site visitors are able to add events and create a personal itinerary, "My Festival" for their own use or to share with friends.
Alongside the calendar there are bios on all the participating authors and a blog area full of Festival news and news from the wider world of books and reading which users can receive via RSS feed. People can also subscribe to the Festival email newsletter which over the years has amassed an enthusistic reader group all year round for the quality and topicality of its content.