UPDATE MAY 2009: On 17th May TVNZ's Sunday programme screened an expose of intensive pig farming practices. You can read more and watch the video here
Freedom Farms is a company which gives consumers a positive solution when choosing the production methods of the food they buy.
The owners wanted a website to build their new brand and to raise public awareness of animal welfare, environmental awareness and using purchasing power. McGovern developed the site in its entirety from research through to construction.
The site describes life on the farms and the happy pigs that live there. There are sections on the products and production methods and where to buy. Updating is carried out by Freedom Farms staff using the McGovern content management system.
Freedom Farms believe:
"...everyone who enjoys meat and especially us bacon lovers... have a responsibility to ensure our farm animals are treated with compassion and are allowed to live as naturally as possible"
Who could disagree?